Breaking Barriers for Women-led Green Enterprises in India
by , , and -In August 2024, the Hon’ble Prime Minister of India appreciated the efforts made by econsciousTM – a waste recycling start-up based out of New Delhi – in his ‘Mann ki Baat’ address. Co-founded by Sonal Shukla during the Covid-19 pandemic, econscious turns plastic waste into furniture and is a prime example of a green enterprise that produces eco-friendly products. Less known are the efforts of Mamta Devi and her venture, Didi ke Papad. Together with her group of 11 JEEViKA didis (Bihar Rural Livelihoods Promotion Society self-help group members), they use a solar-powered machine to make papad – a traditional Indian snack – and sell them in the largely rural Begusarai district of Bihar.