Circular Fashion: Rethinking the way forward for India’s fashion industry
by -This blog series is part of an ongoing project by WRI and its partners to encourage apparel companies to break away from traditional business models and invest in clothing reuse - resale, rental, and repair models.
Until a few years ago, Indian households followed a typical pattern of using clothes. A new shirt was first worn by the eldest child, followed by younger siblings and cousins. If it was still in a somewhat wearable condition, it was given to the house help and if not, it ended up as a cleaning cloth. Recently, however, Indians increased their spending on clothes...