Circular Fashion: Rethinking the way forward for India’s fashion industry
This blog series is part of an ongoing project by WRI and its partners to encourage apparel companies to break away from traditional business models and invest in clothing reuse - resale, rental, and repair models.
Until a few years ago, Indian households followed a typical pattern of using clothes. A new shirt was first worn by the eldest child, followed by younger siblings and cousins. If it was still in a somewhat wearable condition, it was given to the house help and if not, it ended up as a cleaning cloth. Recently, however, Indians increased their spending on clothes...