The Land Accelerator South Asia 2021 | Sales and Marketing Strategies To Grow Your Startup
Marketing strategy is not only to put the startup and its products on a path to success, but also to guide the sales team. To create and implement a marketing strategy, you need to engage a marketing strategist who understands startups and your particular vertical and is experienced in both Sales and Marketing.
A marketing strategist’s role is not just to drive strategy but also to ensure the startup stays on message. Before a product is even developed, the marketing strategist and management team should be answering two questions:
- Is there an unmet need that we can fill?
- How can we meet this need in a way that buyers will support us?
While marketing strategy focuses on increasing your visibility, a well-defined sales strategy helps you make real quantifiable profits. A good sales strategy needs to address three important components:
- How will you acquire new customers?
- How will you expand/strengthen existing relationships with customers?
- How will you sell more products and services?
This webinar helps you identify the need for a clear marketing and sales strategy along with what can be the best possible options for startups to adopt, focussing on being lean with limited resources.
Shyam Paliwal, Founder & Principal, ValueValt Consulting
Seasoned executive with 32 years of successful commercial leadership experience, including P&L management, Country leadership, L&D & Operational Excellence in leading global companies. Shyam started his career in a customer facing role and moved to various roles of increasing responsibilities in sales management, L&D and his last assignment was as a BUD & Head of Operational Excellence. He is an MBA from NMIMS and is a globally certiﬁed facilitator, ROI practitioner with 15 years of hardcore experience in capability building in a global context.
Shyam is the founder and Principal of ValueValt Consultants, a team of business consulting advisory in the Performance consulting, Organizational development, Sales force excellence space with focus on delivering impact on sustainable top and bottom line growth for organizations. He is a mentor for start-ups, MSMEs, leader’s coach, speaker at industry forums and has been a guest faculty at ISTD & Narsee Monjee Institute of Management, Mumbai.
Kavita Sharma, Manager, Sustainable Landscapes and Restoration, World Resources Institute India
Kavita leads the work on Land Accelerator, South Asia at WRI India. Prior to this, she was associated with Ministry of Agriculture and Farmers’ Welfare in implementing the RKVY-RAFTAAR scheme.
Her areas of expertise include entrepreneurship development, business mentoring, startup funding. She has experience in the corporate sector in developing agriculture marketing infrastructure, modern wholesale markets and value chains for perishables in the states of Maharashtra, Karnataka, Haryana and Himachal Pradesh. She has worked as Technical Consultant for six months with Rungis Market International, Paris, France, for developing India International Horticulture Market (IIHM) Project at Ganaur, district Sonepat, Haryana.
Kavita is an Agribusiness professional with management degree from NIAM Jaipur and a bachelor’s in Agriculture with a Vice-Chancellor’s Gold Medal from GBPUAT, Pantnagar. She has also received certification in “Introductory Sustainable Finance for Policy Makers" from University of Oxford.