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Developing a Customer-Driven Business

Customers are what makes a product successful! Without customer demand, your innovation holds little to no value. Once you understand this you need to create a sustainable and scalable business around your customer. A Business Model Canvas will do just that by helping you identify your business cost and revenue assumptions.

Join us for a two-part session:

Part 1: Designing a customer development process that will help you create a market for your innovation

Part 2: Demystifying the Business Model Canvas to create impact at scale


Aritra Bhowmik, Incubation Manager, AIC – Sangam Innovation Foundation

Aritra comes with a decade of diversified experience in alternative energy technology development and implementation in the energy transition and Agri-Energy nexus. He holds a Master’s degree in Energy Management along with B.Tech in Electrical & Electronics

Engineering with a passion for climate-smart technologies. Presently, he leads Sangam's North-East India initiative and drives the customer development, field operations, QFD initiative for all the start-ups to help them reach product-market fit and scale. He published an investment thesis on Electric Vehicles, successfully managed 2 acceleration programs, and played a key role to close 3 investments to date

Karthik Chandrasekar, Founder & CEO, Sangam Ventures

Karthik started Sangam in 2016 to find a new model to provide early stage support for climate change pioneers. He spends a lot of his time with the portfolio & within the clean technology eco-system in India & globally. At Sangam Ventures, he has led investments in eight clean technology start-ups bringing game-changing technologies and business models to the market

Prior to Sangam, Karthik led clean-tech investments in India for Acumen Fund. Prior to that he was with TVS Capital Funds where he served as the EA to the MD of the fund and focused on developing investment thesis for providing basic services in water, energy and agriculture for inclusive growth. Karthik holds an MBA from Chicago Booth, MS in Public Policy and Management from Carnegie Mellon and a BTech from the IIT Bombay.

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