Safia Zahid is the Communications Manager for the Sustainable Cities and Transport program at WRI India. She works with all teams of the program to further the reach of the program’s initiatives across different media and digital platforms.

Safia comes to WRI India with more than 20 years of experience in print, digital, branding, and content strategy. Her last full-time role was as the Creative Head of Business Today magazine, where she mentored and trained designers, illustrators, and graphic artists in both print and digital verticals.

She worked at Business Today for almost 20 years and was in charge of the design of a wide range of products, from magazines and brochures to websites and materials for events. Beyond this, she has diverse experience working with newspapers like Dainik Bhaskar, HT Digital, IANS apart from working internationally with Fostering UK as their design consultant. Apart from this, she has worked with the ministries of Finance, Commerce and Defence on designing various reports and brochures. She has also designed coffee table books for celebrities such as classical dancer-author Shovana Narayan and chef Devender Kumar.

An avid amateur artist looking to go pro, Safia loves traveling, sketching, and painting and is currently pursuing her Masters in Painting.