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If you could see the city from a height of 95 centimetres – the average height of a healthy 3-year-old – what would you do differently?

The ITCN-Urban95 India Challenge is a 3-year initiative conducted by WRI India, supported by the Ministry of Housing and Urban Affairs, Government of India and with the support of the Bernard van Leer Foundation. The Challenge enables Indian cities to adopt a child-centric approach in designing urban spaces that promote the well-being of young children (0-5 years) and their caregivers.


Photo credits - Bernard van Leer Foundation

Who Can Apply?

The Challenge is an open call to all Indian city agencies/city municipalities committed to helping young children, and their caregivers, feel safe to explore, play, and engage with their natural and built environment.


Municipal corporations of any Indian city above 1 lakh population can apply.


Agencies such as Development Authorities, Smart City SPVs, Metro Rail agencies, etc., that have substantial area under their jurisdiction, can also apply.

Cities need not be part of the Smart Cities Mission to be eligible to participate.

Why Cities Should Apply?

With over 37 million children under age 5 living in urban areas across India (Census 2011), an Infant, Toddler, Caregiver Friendly Neighbourhood (ITCN) approach secures the future of Indian cities and helps achieve goals of economic growth, health, safety, and sustainability.

Adopting a child-friendly lens in designing and planning public spaces and transport can help city leaders, policy makers and urban practitioners envision safe, inclusive and resilient cities and human settlements for all,  reinforcing both the right to the city and the right to childhood.


Key Dates

February 20, 2020

Launch of Programme

April, 2020

Last Date to Apply

December, 2020

Final pitch & Jury

March, 2020

Open Call for Applications

May, 2020

Cohort Announcement