Communication Resources for Reducing Food Loss and Food Waste
India loses an estimated 68.9 million metric tonnes of food after harvest every year, amounting to nearly INR 1.53 lakh crore in lost value (NABCONS, 2022). At the consumer end, India generates 78.2 million tonnes of food waste annually, making it the world's second-largest food waste generator (UNEP, 2024). reducing FLFW presents an opportunity to foster entrepreneurship, support women-led enterprises, and enable community-based innovations that create both environmental and socio-economic value. The scale and complexity of the challenge require collective action – from Hotels, Restaurants, and Catering (HoReCa) to communities and individuals.
To support this effort, WRI India has developed a suite of open-access communication resources that can help different audiences create awareness, encourage behaviour change, and drive action. Explore and download the toolkits below.
FOOD WASTE COMMUNICATION TOOLKIT FOR HORECA SECTOR
Ideal for: Hotels • Restaurants • Cafés • Caterers • Hospitality Associations
Why this toolkit?
The HoReCa sector plays an important role in reducing food waste not only by improving its own practices but also by influencing the everyday choices of millions of consumers. By engaging directly with their consumers, they can enable a large-scale behavioural shift among food consumers in India. To support these efforts, WRI India has developed the Food Waste Communication Toolkit for the HoReCa Sector, a ready-to-use collection of communication resources that helps HoReCa establishments promote responsible food consumption without having to create materials from scratch.
What's inside?
This communication toolkit uses humor, positivity, and aspirational messaging to nudge food consumers toward zero food waste behaviours. It contains a variety of communication tools, including posters, digital banners, table tent cards, fridge magnets, badges, a card game, engaging digital media like an animated video and jingle and much more. Explore what’s inside here!
Download the toolkit and start building awareness among your customers and staff to help create a culture that values every bite.
THOUGHTFUL BITES: SOCIAL MEDIA TOOLKIT FOR FOOD LOSS AND FOOD WASTE
Ideal for: Non-government organizations • Government agencies• Educational institutions • Food companies • Sustainability professionals • Individuals
Why this toolkit?
Driving conversations around food loss and food waste is an important step towards building awareness, shifting perceptions and inspiring action. Social media provides a powerful platform to engage diverse audiences, amplify key messages and encourage more mindful food practices. Developed by the Friends of Champions 12.3 India Network, with support from WRI India, the Thoughtful Bites Social Media Toolkit features vibrant illustrations, relatable storytelling and concise messaging.
What's inside?
This open-access toolkit offers a collection of platform-ready content designed to raise awareness, spark engagement, and inspire action across social media platforms such as Instagram (IG), YouTube (YT), LinkedIn (LI), X (formerly Twitter), WhatsApp (WA) and Facebook (FB). Explore the toolkit guidelines and suggested captions! Download, customise and share these resources to drive conversations on food loss and food waste.
AUDIO PACKAGES FOR AWARENESS ON FOOD LOSS AND FOOD WASTE AMONG LOCAL COMMUNITIES
Ideal for: Civil society organisations • Government departments • Community-based organisations • Farmer groups • Extension workers • Development practitioners
Why this resource?
Raising awareness on food loss and food waste reduction requires communication that is accessible, relatable and rooted in local contexts. To build awareness around the issue at the local level along with communities, WRI India has developed open-access audio packages in Hindi and Marathi. Tailored to the socio-cultural contexts of Madhya Pradesh and Maharashtra, each package features a 10-episode audio series that explains FLFW, its impacts and practical solutions through engaging, locally relevant storytelling.
What's inside?
Each language package features a 10-episode audio series covering:
- Understanding food loss and food waste
- Their impacts on food security, livelihoods, natural resources and the climate
- Practical solutions and everyday actions to reduce FLFW
- Messages tailored for diverse audiences, including farmers, consumers and supply chain actors
Designed for community outreach, awareness campaigns and capacity-building initiatives, these audio packages can be readily used by government agencies, civil society organisations and partner institutions working to reduce FLFW.
Explore the audio series.
Download the audio packages and strengthen community outreach on food loss and food waste.
