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Pioneering a Clean and Just ICEV-EV Transition for MSMEs in Coimbatore

World Resources Institute India (WRI India) invites you to an event on ‘Pioneering a Clean and Just ICE-EV Transition for MSMEs in Coimbatore’ at CODISSIA’s ELEKTROTEC event on the 12th of August 2022 at CODISSIA Fair Grounds.

In line with India’s climate ambition, the automotive sector is now shifting from Internal Combustion Engine (ICE) vehicles towards Electric Vehicles (EV) and cleaner manufacturing. This could mean risks and opportunities for businesses in conventional sectors. It is therefore necessary to ensure that like micro and small businesses receive the support they need to understand their risks, identify alternative opportunities, and build resilience to negative impacts, by accessing the necessary technology, finance and reskilling or upskilling themselves.

This event aims to bring together Coimbatore’s auto MSMEs, associations and other important local stakeholders to discuss the opportunities, challenges and interventions needed make Coimbatore a pioneer in this ICE to EV transition, thereby also contributing to Tamil Nadu’s ambition in becoming a leader of low carbon transition and helping India achieve its climate goals. The event will also introduce the audience to WRI’s upcoming initiative on supporting this transition through skilling, capacity building as well as other technical and network support.

Opening Presentation by WRI India: We open with a short presentation that will outline some of the opportunities and challenges brought forth by transition to EVs and the key interventions part of the upcoming initiative to support MSMEs and workers in Coimbatore.

PANEL DISCUSSION: Pioneering a Clean and Just EV Transition in Coimbatore

Time: 11:30 AM – 1 PM

Following the launch, a panel of experts will discuss ways in which Coimbatore can become a model cluster of automotive MSMEs that ensures a just and equitable transition of ICEV MSMEs to EVs and allied sectors, including key opportunities and challenges it presents.


  • Sri Chandrasekhar, Additional Development Commissioner, DC Office, Ministry of MSME, Government of India
  • Dr. Arun Panda, Senior Fellow, WRI India (ex-Secretary, MoMSME, GOI)
  • V Thirugnanam, President, CODISSIA
  • Thirupathy Srinivasan, MD, ePropelled
  • Tmt. Shanthasheela State Business Facilitation Officer, Coimbatore, MTIPB
  • Ravi Nandan Sinha, Director, MSME Business Forum
  • Shankar Venugopal, VP, Mahindra & Mahindra
  • Ashwini Hingne, Senior Manager, Climate Program, WRI India (Moderator)


Time: 2 PM - 4 PM

This roundtable will bring together key MSME associations, policymakers, and the technology, finance and EV experts of Tamil Nadu to discuss the needs of the cluster with regards to enabling a clean and equitable transition. Participants will provide expert inputs to the interventions needed as well as their support/ involvement and potential collaborations.


Time: Ongoing – throughout the day

The event's ‘Green Corner’ will host winning technology providers from the Innovative Clean Energy Technology Platform for MSMEs, an initiative by Institute for Sustainable Communities (ISC) and WRI India in partnership with the Technology Information Forecasting Assessment Council, the Government of India (TIFAC). They will demonstrate their innovative technologies pertinent to decarbonizing the auto sector.

RSVP: Ashwini Hingne,

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